Assessment Of Supply And Demand And Market Structure Of Broilers In Metro Manila
The country’s broiler industry has largely been transformed into a fully integrated business which players called themselves poultry integrators. Their broiler production accounts for about 80 percent of the broiler market in the country whose bulk of operations are located in North and South Luzon particularly provinces accessible to Metro Manila. However, at the onset of the new decade, its growth trickled down because of the unprecedented "boom and bust" in broiler production that caused a "roller coaster" price movement. As a result production expansion was not sustained and market uncertainties hinder sound production planning among broiler producers. This situation is causing major concerns especially the policy makers at the Department of Agriculture wherein supply availability and price stability is the utmost goal. Metro Manila and nearby cities and municipalities has been in the forefront of the problem because it being the country’s demand center for broiler meat. In this regard, this paper addressed the need of a barometer of supply and demand especially in Metro Manila in order for stakeholders in both private and government sector to be properly guided in their planning and policy decision-making. Specifically, this paper served as a guide as to how much volume of broiler meat is required and can be sustained by demand at a particular time or season of the year so that price stability may be attained. To estimate the total supply and demand for broiler, a census and a sample survey of wet markets (wholesalers and retailers) and suppliers was conducted. Findings showed that the monthly demand of Metro Manila for chicken meat is estimated at around 13.4 million kg on the average and the supply or the requirement of Mega Manila stood at about 18 to 20 million kg of chicken meat.